The proliferation of sports OTT services calls into question the future role of sports in pay-TV. Can the traditional pay-TV providers retain the tier one sports rights they cherish at viable prices? Will the proliferation of sports OTT services reduce demand for pay-TV? Will pay-TV providers be able to adapt their offers to keep up with agile and innovative challenger brands?
Find out in "The Global Market for Premium Sports OTT Services", the latest report by the Pay-TV Innovation Forum that provides valuable insight into the changing landscape of sports OTT services and their impact on traditional pay-TV service providers.
A sample of key findings reveal that:
Sports OTT is accelerating, with 23 percent of the world’s top leagues and federations now having their own service; over a third of the top 25 football clubs
Tier one sports rights are critical to the future of pay-TV providers, who are increasingly consolidating their investments
Innovative pricing and packaging models are critical to attracting cord-cutters and younger viewers
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