INDUSTRY PERSPECTIVES ON A YEAR OF PAY-TV AND OTT CONVERGENCE
In its third year, the Pay-TV Innovation Forum seeks to identify how innovation is driving opportunities for content owners and service providers around the world as they face a disrupted market. The findings are based on extensive regional research conducted in Europe, North America, with a special focus on the United States, Asia-Pacific and Latin America.
A sample of the key findings reveals that:
84 percent of pay-TV executives expect competition for paid-for video services to increase dramatically over the next five years
As TV and OTT converge, the pay-TV industry is evolving towards a platform-agnostic model, transitioning into a paid-for video market
Service providers are embarking on the next stage of digital transformation and innovation, encompassing accelerated improvements to the product and service portfolio, technology platform, commercial and operating models
Top three innovation areas include continued investment in next-generation advanced TV services, more diverse multiscreen propositions and super-aggregration.
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