Despite the onslaught of OTT video platforms, existing cable, satellite and IPTV operators will dominate the pay-TV market for the foreseeable future. But with growth stalling in many markets, new strategies are needed to attract and retain customers.
This report is a study developed in partnership with UK-based research firm Ampere Analysis, that unveils pay-TV consumer viewing types and how pay-TV operators can unlock new revenue opportunities by catering to their complex needs.
Inside you will learn about: