This on demand webcast explores the future of aggregation – and how platform operators and streaming services that curate content can differentiate themselves in the battle to acquire and keep users.
You will also hear about the evolving relationship between content curators and aggregators and their content partners – including the onboarding of apps and the benefits that Pay TV operators can bring to streaming app providers beyond ‘carriage’, from carrier billing through to marketing and advertising partnerships.
Watch the recording to find out how our panelists consider the opportunities for aggregators and content curators to segment the Pay TV market and address a larger total audience, serving genre super-fans through to light and casual viewers.
Extended aggregation opportunities are investigated – like music streaming and exercise apps – and we ask: can platform providers become more central in the digital consumer home?
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